> Optimize your opportunities in the world's second-largest economy <

Whether you travel frequently to China, cooperate with Chinese counterparts from a distance, or consider doing business in China, this seminar will help you deal effectively with Chinese people and optimize your opportunities for success in the world's second-largest economy.

China Business Seminar

Working with IBI, you will:

  • Gain insight into how business relationships in China are established and maintained
  • Understand the influence of traditional religion and philosophy on how Chinese people do business today
  • Understand the intricacy of Chinese business culture and learn to detect problems early, when they are still soluble
  • Have an opportunity to discuss specific challenges your business will face in China
  • Get practical tips on how to communicate, negotiate, manage conflict, and build your network with Chinese people.

About IBI Consultant Tao Yue

Tao Yue, born and raised in Shanghai, has lived in the Netherlands since 2000. She has a B.A. in English language and literature from Fudan University (1998) and an M.A. in social sciences (cum laude) from the University of Amsterdam (2002). Her M.A. thesis, "Metaphysical Risk Management in Post-Maoist China," describes and explains the revival of folk philosophy and its influence on Chinese decision making.

Having worked as a journalist with Bridge News and Agence France Presse in Shanghai and an international programs manager at Leiden University, Tao is now the case writer at the Rotterdam School of Management. She has collaborated with Intercultural Business Improvement (IBI) on its China programs since 2005 and gives presentations on Chinese culture to business, government, and academic audiences. She also writes regularly for Radio Netherlands International.

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